Price or Coverage

[Dan Williams]

Do you sell on price ? or on coverage ?

It would be interesting to hear what is the most successful strategy you're using

[xrac]

I do not do P&C but in the Life arena I guess you would say price but not price in the sense of trying to always be the cheapest but in terms of fitting into the clients budget. When it comes to health I would say both. I want the coverage I sell to be price competitive for the coverage offered., However, if there are huge differences in price it is usually because the competing plan is subpar. In those cases you sell coverage not price.