I'm a brand new agent and I'm trying to get my website with a better ranking on Google. This can be done with link exchange (3-way is good too).
Having quality links pointing to your website will give "credibility" and more "juice" to your site.
Here is a quick article explaining the benefits of click through rate (CTR) and the more leads/sales which come with a better ranking in the search engines (SERPS).
If anyone is interested in exchanging links with me, reply to this thread or PM me.